The Action Adventure genre pushes the boundaries of video gaming. These games’ complexity and mystery invites players not only to complete levels or tasks, but also to think and explore beyond the obvious. Working closely with founder Jade Raymond, we began by defining the design strategy for the visual identity by speaking with the new company’s key team. The strategy we developed became the foundation for a design approach that captured the spirit of mystery and adventure by focusing on codes and symbols. A cryptic tone pervades the brand. The most versatile element we designed was a custom typeface called Motive Code, which is used for the wordmark and background patterns—and which the Motive team can use as the brand evolves.