AZ Awards 2017

Case StudyBranding / Video / Installation

A quick note about this section

Designing an identity and a platform to celebrate the world’s best in architecture and design.

Each year, the AZ Awards reimagines its gala, which brings together more than four hundred of the top creative minds to celebrate the best architectural projects of the past year. Hosted at the Evergreen Brickworks in Toronto, the highlight of the night is an hour-long ceremony revealing the year’s winners. With over twenty distinct categories, the ceremony contains the same amount of content and number of production cues as a traditional three-hour awards show.

The AZ Awards partnered with Frontier to develop the vision for the 2017 show, design its visual identity, and roll out the various campaign elements—from a launch video to physical and digital installations at the ceremony.

Frontier worked closely with AZ’s leadership team to develop an identity that was celebratory in tone yet reflective of the awards’ prestige. To highlight AZ’s role as a program for celebration, Frontier developed a flexible identity that used the logo’s A and Z to create an expanding and contracting frame that featured the various award disciplines.

The videos we created for award night provided a cohesive narrative and were mindful of the potentially repetitive nature of the ceremony. Along with over one hundred video cues for category nominees and winner reveals, we developed five interlude videos using jury-member interviews to introduce each group of categories. The interludes were edited to reveal the jury’s appreciation of upcoming winners without identifying who they were referring to, creating brief, auspicious moments throughout the night.

These were displayed on an unusually wide projection screen, equivalent to three 16:9 displays side-by-side, that we created alongside the event’s production team. The result was an impressive forty-foot-wide video system that formed the backdrop for the award show.

Frontier also developed a simple system of die-cut, interlocking cardboard sheets to create a toy-like tower separating the ceremony space from the reception area, as well as smaller interventions through the event.

Ryerson Engineering and Architectural Sciences

Visualizing complex research and action through infinite perspectives.

Read More

Teknion Architectural Interiors

Building a story about the walls around us and the potential they hold.

Read More

Fogo Island thumb

Fogo Island Inn

The story of the Fogo Island Inn is rich and complex. Its proprietors came to Frontier to design a website that honoured that story.

Read More


Castor is a Toronto furniture company with a unique point of view on the classic design mantra of ”form follows function.“

Read More

Together Project

Together Project builds social bonds between Government-Assisted Refugee newcomers and Canadians by matching newcomer families with people interested in lending support during the settlement period and beyond.

Read More

Expo for Design, Innovation & Technology

Design Exchange, Toronto’s design museum, has committed to a brand-new expo focused on how design can change the world for the better.

Read More


Designstor is a creative technology and visualization company. Its diverse and curious team has deep expertise in rendering, space activation, and visual storytelling.

Read More

The World’s Best Tuque

The Frontier Tuque is both a question and a statement.

Read More

Motive Studios

When Electronic Arts (EA) decided to enter the Action Adventure market by creating Motive—a new gaming studio based in Montreal—it approached Frontier to design a brand that captured its vision.

Read More

TIFF Questival

The Toronto International Film Festival (TIFF) stages an annual street party in downtown Toronto.

Read More

Salt Flats

Launching a new venture capital company, founded on the spirit of a desert raceway.

Read More

Frontier Magazine

Frontier is a magazine about creativity and risk. We explore and celebrate the risks people take in the process of creating something original and worthwhile.

Read More


Designing a live event production brand that puts human interaction at centre stage.

Read More


Rthm is a new health platform seeking to revolutionize how technology can improve health and well-being by fighting cellular aging.

Read More


How do you provide reliable information about television in an age of digital saturation?

Read More


This California based company is in stealth mode so we can’t say much.

Read More

Infosec Global

This Toronto startup believes that we should have a right to secure communications.

Read More

Gryphon Secure

Infosec Global is a new technology company focused on ultra secure communications. As a part of their portfolio they created a mobile communications device spin off company that required a full brand and product development process.

Read More