We’re good with strategic ideas. Our process is built to conceive of a strong concept that ties to business strategy.
We are a multidisciplinary design studio with deep experience working with global clients across a multitude of project types. We are as comfortable working through brand strategy as we are designing products, brands, or spaces.
Our process is based in a deep understanding of the challenge at hand. We start with one on one interviews with the key voices in a project. That is then translated into a foundational strategy for the design work. We then explore design options that emerge from the productive tensions we inevitably find in the interview process. Then, we refine a chosen direction and define and create the right assets to bring the project, brand, or company to life. What makes us different is our conceptual rigour and ability to come up with creative concepts that translate into thoughtful design.
Our Definition of Design
We believe that design is more than just what something looks like, it’s also how it works. That means we start from business objectives and work collaboratively to make sure we design what is needed most.
Our clients and partners have included The New York Jets and Giants, PepsiCo, the Holy City of Mecca, and the Fogo Island Inn in Newfoundland.
What We Do
AZ Awards 2017
Designing an identity and platform to celebrate the world’s best in architecture and design.
Launching a new venture capital company, founded on the spirit of a desert raceway.
The World’s Best Tuque
The Frontier Tuque is both a question and a statement.
Expo for Design, Innovation & Technology
Design Exchange, Toronto’s design museum, has boldly committed to a brand new expo focused on how design can change the world for the better.
Designing a live event production brand that puts human interaction at centre stage.
Designstor is a creative technology and visualization company. They're a diverse and constantly curious team with deep expertise in rendering, space activation, and visual storytelling.
Castor is a Toronto furniture company with a unique point of view on the classic design mantra of "form follows function".
Together Project fills the integration gap by building social networks between Government-Assisted Refugee newcomers and Canadians. They do so through matching newcomer families with groups of five or more people interested in lending support during the settlement period and beyond.
The Toronto International Film Festival (TIFF) stages an annual street party in downtown Toronto.
How do you provide reliable information about television in an age of digital saturation?
This California based company is in stealth mode so we can’t say much.
Frontier is a magazine about creativity and risk. We explore and celebrate the risks people take in the process of creating something original and worthwhile.
This Toronto startup believes that we should have a right to secure communications.
Infosec Global is a new technology company focused on ultra secure communications. As a part of their portfolio they created a mobile communications device spin off company that required a full brand and product development process.