By fusing proprietary advancements in biosensor technology with personal genetic analysis, Rthm has effectively invented a new market for health tracking and improvement. Rthm is the first health tracker to measure heart rate and breathing through clothes. As part of personal genetic analysis, Rthm analyzes individuals’ genetic characteristics and telomere lengths, which act as indicators of cellular aging and oxidative stress. It then provides users with curated genetic and telomere-based Smart Tips to guide users towards their unique path to a longer and healthier life. We worked with Rthm as part of our Ventures Program to develop their brand identity, communications, and industrial design.