Case StudyBranding

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Designing a live event production brand that puts human interaction at centre stage.

Specialized in helping brands and businesses connect with their audiences through engaging live experiences, Filament keeps human interaction at its centre, using technology to tell stories and evoke human connections. Led by veteran leadership, their small team has worked with some of the world’s most successful brands to create powerful live productions, from product launches to entire neighbourhood take-overs.

Having already settled on a name, the Filament team needed a visual identity that matched their approach and work.

Working closely with Filament’s founding team, Frontier developed a grounding set of brand principles that would inform the visual work. Key to this positioning was Filament’s belief in the importance of human connection, not getting lost in the high-tech world of event production. This guiding idea was also reflected in their name, which referenced the warm, intimate conductor—the filament—over more modern forms of lighting and electricity.

Using these principles as a foundation, Frontier designed an icon which incorporated the coil of a filament into an ‘F’ monogram. This icon formed the centrepiece of the identity.

Colour was chosen to reference the engineering of the original filament, and the vibrant colour palette found on copper patina. The business cards take advantage of metallic foil stamping, further matching the approach to colour. The typeface, Fenoman Sans, was chosen for its clarity and consistent stroke width, matching the brand’s icon design.

Ryerson Engineering and Architectural Sciences

Visualizing complex research and action through infinite perspectives.

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Teknion Architectural Interiors

Building a story about the walls around us and the potential they hold.

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Fogo Island thumb

Fogo Island Inn

The story of the Fogo Island Inn is rich and complex. They came to Frontier to design a website that honoured that story.

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AZ Awards 2017

Designing an identity and platform to celebrate the world’s best in architecture and design.

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Castor is a Toronto furniture company with a unique point of view on the classic design mantra of "form follows function".

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Together Project

Together Project fills the integration gap by building social networks between Government-Assisted Refugee newcomers and Canadians. They do so through matching newcomer families with groups of five or more people interested in lending support during the settlement period and beyond.

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Expo for Design, Innovation & Technology

Design Exchange, Toronto’s design museum, has boldly committed to a brand new expo focused on how design can change the world for the better.

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Designstor is a creative technology and visualization company. They're a diverse and constantly curious team with deep expertise in rendering, space activation, and visual storytelling.

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The World’s Best Tuque

The Frontier Tuque is both a question and a statement.

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Motive Studios

When Electronic Arts (EA) decided to enter the Action Adventure market with Motive — a new gaming studio out of Montreal — they approached Frontier to design a brand that could capture their vision.

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TIFF Questival

The Toronto International Film Festival (TIFF) stages an annual street party in downtown Toronto.

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Salt Flats

Launching a new venture capital company, founded on the spirit of a desert raceway.

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Frontier Magazine

Frontier is a magazine about creativity and risk. We explore and celebrate the risks people take in the process of creating something original and worthwhile.

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Rthm is a new health platform looking to revolutionize the way people use technology to improve their health and well being and extend their lives by fighting cellular aging.

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How do you provide reliable information about television in an age of digital saturation?

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This California based company is in stealth mode so we can’t say much.

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Infosec Global

This Toronto startup believes that we should have a right to secure communications.

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Gryphon Secure

Infosec Global is a new technology company focused on ultra secure communications. As a part of their portfolio they created a mobile communications device spin off company that required a full brand and product development process.

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