Case StudyBranding / Website / Messaging / Content Development
A quick note about this section
Visualizing complex research and action through infinite perspectives.
Challenge The Faculty of Engineering and Architectural Sciences (FEAS) at Ryerson University is home to nearly 6000 students, dedicated to answering some of the biggest questions of the 21st century. Following a rebrand of the University as a whole, FEAS engaged Frontier to help them find their identity within the new system.
Approach Following a collaborative research process, which including interviews with students, faculty members, and industry partners, we developed a set of strategic insights that formed the basis for a new visual identity. At the centre of the new brand was a celebration of the infinite perspectives of the people and programs within faculty — a phrase that became the title of FEAS’s annual prospectus.
Outcome Based on extrusions of the University logo, we developed an extended series of blocks that formed the foundation of the faculty brand. We also designed and developed the faculty’s annual prospectus, a website used for promotion and fundraising. For the website, we wrote seventeen original editorials about the faculty, incluing original photography and video.
One of the biggest challenges was designing a new identity for FEAS that felt like it belonged within Ryerson University’s master brand. To that end, we based the faculty brand on a series of extrusions of the University logo, creating a distinct, but familiar, visual language.
It has been a professional highlight for me to receive the reaction to Infinite Perspectives. I am convinced that this piece of work is universally loved. I am truly grateful for Frontier’s role in making it possible.
Lynsey Kissane Director, Strategy and Communications
The endless permutations of the FEAS block allowed the brand to reflect the plethora of subjects and backgrounds present within the faculty, an important insight that came out of our research. To celebrate this concept more directly, we developed messaging based on the tagline “infinite perspectives.”
We also designed and developed the faculty’s annual prospectus, a website that showcases the ongoing work at the school. The prospectus uses the FEAS block as an entryway into six future-facing questions that categorize the work in focus — capturing everything from evolving healthcare to artificial intelligence. For this project, we wrote seventeen different editorials and shot original photography and video.
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