As a creative team, Designstor had found unique territory in the design market because of their diverse skill set. They cut their teeth as a high-quality rendering studio, working with leading architects and developers in Toronto and abroad. Over time, their expertise grew parallel to their diverse client needs, delving into animation, video, and realtime interactive experiences. Designstor approached Frontier to redesign their brand to better reflect these more advanced capabilities for a clientele that doesn’t always know what they need until they see a project brought to life in a uniquely visual way. Because the nature of their work is so diverse and requires constant evolution, we designed the brand in a more reductive manner that could stand the test of time. Formally, we embraced the duality of a lowercase and uppercase D, signalling a balance between a more personable and a more refined design approach.